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Myths and Legends Pop Culture

The Sultry Starbucks Siren

Starbucks is the largest coffee chain in the world, and it’s synonymous for it’s addicting coffee and siren logo.

It’s not a coincidence that since Starbucks was founded in a port city, that it’s logo and name would be inspired by the sea.

Starbucks got it’s name from Starbuck, a character in Herman Melville Moby Dick. The company’s founders added the “s” at the end, so the name could be more conversational and easier to remember.

The medieval mermaid that inspired the original Starbucks Siren logo design

Starbucks sultry, bare breasted, two-tailed logo was risqué when it opened it’s doors in Seattle, Washington in 1971. It’s founder’s found a Nordic 15th century woodcut of a bare breasted, twin-tailed siren and they thought she was perfect! The mermaid exemplified the seductive and alluring nature of the sea.

It has also been speculated that Starbucks Siren could’ve also been inspired by a very famous medieval two-tailed mermaid…Melusine.

The medieval siren, holding up her twin-tails revealing her genitalia signifies the power of femininity and fertility.

As the years progressed, the Starbucks logo became less risqué and more refined. Overtime, the designers decided to cover the siren’s bare breasts with her long, luscious hair, another notable feature of a siren. Sirens were known to comb their luscious locks of hair to lure sailors to their untimely death.

 

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Myths and Legends Pop Culture

The Mermaid by Alfred Lord Tennyson

A Mermaid by John William Waterhouse (1900)

Alfred Lord Tennyson had written a poem titled The Mermaid that was included in his 1893 novel, The Works of Alfred Lord Tennyson. The poem below:

The Mermaid 

I. 

Who would be
A mermaid fair,
Singing alone,
Combing her hair
Under the sea,
In a golden curl
With a comb of pearl,
On a throne?

II. 

I would be a mermaid fair;
I would sing to myself the whole of the day;
With a comb of pearl I would comb my hair;
And still as I comb’d I would sing and say,
Who is it loves me? who loves not me?
I would comb my hair till my ringlets would fall
Low adown, low adown,
From under my starry sea-bud crown
Low adown and around,
And I should look like a fountain of gold
Springing alone
With a shrill inner sound,
Over the throne
In the midst of the hall;
Till that great sea-snake under the sea
From his coiled sleeps in the central deeps
Would slowly trail himself sevenfold
Round the hall where I sate, and look in at the gate
With his large calm eyes for the love of me.
And all the mermen under the sea
Would feel their immortality
Die in their hearts for the love of me.

III. 

But at night I would wander away, away,
I would fling on each side my low-flowing locks,
And lightly vault from the throne and play
With the mermen in and out of the rocks;
We would run to and fro, and hide and seek,
On the broad sea-wolds in the crimson shells,
Whose silvery spikes are nighest the sea.
But if any came near I would call, and shriek,
And adown the steep like a wave I would leap
From the diamond-ledges that jut from the dells;
For I would not be kiss’d by all who would list,
Of the bold merry mermen under the sea;
They would sue me, and woo me, and flatter me,
In the purple twilights under the sea;
But the king of them all would carry me,
Woo me, and win me, and marry me,
In the branching jaspers under the sea;
Then all the dry pied things that be
In the hueless mosses under the sea
Would curl round my silver feet silently,
All looking up for the love of me.
And if I should carol aloud, from aloft
All things that are forked, and horned, and soft
Would lean out from the hollow sphere of the sea,
All looking down for the love of me.