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Myths and Legends Pop Culture

The Sultry Starbucks Siren

Starbucks is the largest coffee chain in the world, and it’s synonymous for it’s addicting coffee and siren logo.

It’s not a coincidence that since Starbucks was founded in a port city, that it’s logo and name would be inspired by the sea.

Starbucks got it’s name from Starbuck, a character in Herman Melville Moby Dick. The company’s founders added the “s” at the end, so the name could be more conversational and easier to remember.

The medieval mermaid that inspired the original Starbucks Siren logo design

Starbucks sultry, bare breasted, two-tailed logo was risqué when it opened it’s doors in Seattle, Washington in 1971. It’s founder’s found a Nordic 15th century woodcut of a bare breasted, twin-tailed siren and they thought she was perfect! The mermaid exemplified the seductive and alluring nature of the sea.

It has also been speculated that Starbucks Siren could’ve also been inspired by a very famous medieval two-tailed mermaid…Melusine.

The medieval siren, holding up her twin-tails revealing her genitalia signifies the power of femininity and fertility.

As the years progressed, the Starbucks logo became less risqué and more refined. Overtime, the designers decided to cover the siren’s bare breasts with her long, luscious hair, another notable feature of a siren. Sirens were known to comb their luscious locks of hair to lure sailors to their untimely death.

 

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